By Leah Roberts
Traceability software is becoming an increasing asset in the field of Kosher and Halal certification as increasing numbers of consumers embrace brands that meet the rigorous standards certification guarantees.
“Kosher and Halal foods are blazing the trail,” says Steve Burton, CEO of Burton Software, a company that has developed a food safety management application called Icicle. The program is globally accessible and includes information, updated daily, on hundreds of thousands of products.
The Halal and Kosher Global Food markets are already valued at approximately $2.1 trillion and $600 billion, respectively according to a report published by InterPOC.And certification is fast becoming a competitive advantage for many brands.