Lessons from the Cannabis Industry

By Dyanne Parnel

With the emergence of the Covid-19 pandemic, manufacturers of consumer goods across the globe are struggling to keep doors open while keeping employees, clients and their products safe.

The main challenge is how to effectively enhance operations in order to reduce the potential spread of the virus. This can be a scary and ominous task for even the strongest company.

The cannabis industry has been deemed essential and while a fairly young industry, has stepped up to the task. Both medical and recreational cannabis suppliers, manufacturers, growers and retailers were deemed essential in several states in which the product is legal.

We had to find a way to ensure that the safety of our people was kept tantamount to anything else

Michael Bronfein, CEO of Curio Wellness, stated that the directive for cannabis and cannabis containing companies to remain open, was at first a challenge, including his company.

“We had to find a way to ensure that the safety of our people was kept tantamount to anything else,” he said. “We understood that some of our staff would choose not to work for fear of catching the virus or spreading it to their loved ones. We had to consider their safety and comfort first in order to make any type of business continuity plan during the Covid-19 pandemic.”