Key Considerations in Adopting a Gluten-Free Standard

Sftharticlefooter R1By Frank Massong

The term “gluten-free” is an urgent food safety concern to the 1% of the population suffering from celiac disease and the 6% with gluten sensitivity, but it is also a concern for regulators, as evidenced by the number of gluten-related Class 1 and 2 recalls and regulatory initiatives we see.

If your food business seeks to serve this market segment, please remember that making a gluten-free claim falls into a highly regulated and scrutinized product category for consumers with special dietary needs. Failure to consider the sensitivity of the gluten-free market in brand communications and advertising can alienate an important segment of the market, and erode brand credibility and value. Consumers of gluten-free products are very savvy, use social media effectively and can be very critical of manufacturers who fail to deliver on their expectations. They also genuinely seek out recognizable point-of-purchase trademarks on packaging that effectively communicate that due diligence has been applied to the product they are purchasing.

Whoops! Article for GFSR Subscribers Only!

Not a subscriber yet? Sign-up for a FREE subscription today!

Get access to this article, along with our other great content, monthly journal, and more.


Sftharticlefooter R1

Visit our Food Safety Training Platform to Access eCourses, Educational Webinars, and More!

Global Food Safety Resource®

GFSR is a leading educational resource for food safety professionals across the globe. Through our online media channels plus Safe Food Training Hub (SFTH) platform, we deliver perspectives, knowledge and training on the latest food safety trends, regulatory compliance, industry standards, and more.

globalfoodsafetyresource.com | safefoodtraininghub.com
Logos Duallockup

Corporate Head Office

503-1316 Kingston Rd.
Scarborough ON
Canada, M1N 0C6

Phone: 1-888-437-7395 x105