Consumer Trust Can Be Earned Even in a Pandemic, Here’s How

By Lisa Jo Lupo

Striving for perfection is an ideal goal in business. But in doing so, it is essential to face the reality that, in the world in which we live, absolute perfection is just that: an ideal. Risk is an inevitable part of the day-to-day processes and production of the food industry. But it is how you mitigate that risk and communicate any imperfections that do arise that engenders consumer trust and builds your reputation.

This past year has been a surprising one when it comes to patterns surrounding consumer trust the global food industry. One may have expected that trust would have devolved, due to the shortages, highly publicized COVID-19 illness issues, and the many and varied challenges the industry faced. But according to an array of studies, just the opposite was true:

    Whoops! Article for GFSR Subscribers Only!

    Not a subscriber yet? Sign-up for a FREE subscription today!

    Get access to this article, along with our other great content, monthly journal, and more.


    Sftharticlefooter R1

Visit our Food Safety Training Platform to Access eCourses, Educational Webinars, and More!

Global Food Safety Resource®

GFSR is a leading educational resource for food safety professionals across the globe. Through our online media channels plus Safe Food Training Hub (SFTH) platform, we deliver perspectives, knowledge and training on the latest food safety trends, regulatory compliance, industry standards, and more.

globalfoodsafetyresource.com | safefoodtraininghub.com
Logos Duallockup

Corporate Head Office

503-1316 Kingston Rd.
Scarborough ON
Canada, M1N 0C6

Phone: 1-888-437-7395 x105