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Consumer Trust Can Be Earned Even in a Pandemic, Here’s How

By Lisa Jo Lupo

Striving for perfection is an ideal goal in business. But in doing so, it is essential to face the reality that, in the world in which we live, absolute perfection is just that: an ideal. Risk is an inevitable part of the day-to-day processes and production of the food industry. But it is how you mitigate that risk and communicate any imperfections that do arise that engenders consumer trust and builds your reputation.

This past year has been a surprising one when it comes to patterns surrounding consumer trust the global food industry. One may have expected that trust would have devolved, due to the shortages, highly publicized COVID-19 illness issues, and the many and varied challenges the industry faced. But according to an array of studies, just the opposite was true:

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