Global Food Safety Resource’s focus on supporting a “farm to fork” traceability continuum received a huge boost this week as the company announced a new partnership with Authenticateit, an Australian company that is taking the world by storm with its anti-counterfeiting and consumer engagement platform.
FOR IMMEDIATE RELEASE
Toronto, Canada (PRWEB) October 1, 2015 – “Authenticateit provides an innovative solution that can provide huge value to brand owners,” says GFSR CEO Tina Brillinger. “The company’s platform offers a powerful tool to track, trace and prevent instances of unauthorized distribution and retailing. It’s a robust solution that will help brand owners build consumer confidence in their products.”
Authenticateit is the first of its kind, cloud base track and trace system that enables brand owners, border protection agencies, distributors & consumers to trade in a safe and trusted environment. The front end of the platform is a free smartphone app that enables consumers or any interested party to access product safety information, authenticity checks and other useful product information, such as certifications, nutritional content, allergens and traceability information. A simple scan of the product’s serialized barcode connects a consumer to relevant product information, and allows the brand owner to engage, from a marketing perspective, with consumers. It operates in full compliance with industry standards, while adopting GS1 EPCglobal industry-driven standards. And it provides an inventive, cost effective option for addressing counterfeiting, saving time and ensuring consumers are protected from potentially unsafe and counterfeit products.