Global Food Safety Resource is pleased to work with the following industry partners to provide greater value and resources to our member community.
Brands and manufacturers are faced with increased rates of product counterfeiting and grey importing – Authenticateit is the complete solution to these challenges. An industry standard, cloud-based track and trace platform, AIT protects brands via traceability and serialisation technology, helping them control their distribution process and comply with regulations. AIT technology enables brands to check the location of products, while the AIT app notifies consumers if a scanned product is genuine or unsafe. The app also nurtures brand loyalty via consumer engagement and access to product insights and exclusives, facilitated in real-time between brands and consumers.