By Bob Lynn
There are several factors that influence your market share. The most obvious would be the consumer’s need or trust in your product. With the increasingly wide spread use of cell phones, information now travels at lightning speed. Trust is being challenged every day by the publishing of undercover videos and sometimes irresponsible Tweets and Internet Blogs.
North American food producers need to catch up with the rest of the world and be proactive by preserving our trust. The same technology considered to be a nuisance by some, can be used along with traceability software to be an effective tool to alter marketing trends for the better. Traceability software has been proven to help increase awareness of animal welfare and increased profitability overseas.
One of the most powerful stories we can tell about our food products is how they are produced. Consumers are looking for integrity from the companies supplying their food and the processors that are willing to be transparent about traceability rank highly in the eyes of these consumers. It only takes one negative experience to destroy trust. And it’s pretty tough to regain that trust after it’s been lost.