By: GFSR Staff
There was a terrific turnout for Global Food Safety Resource’s (GFSR) first online video panel discussion in late August and we were delighted with our audience’s interest in “The Next Big Killer: Food Fraud—Protecting Your Brand Through Transparency.” Our panelists received so many questions that we couldn’t get to them all in the hour allocated for the discussion, so we know we broached a topic that is top-of-mind for many people in the industry. The discussion was co-sponsored by GFSR and Authenticateit, the global leader in helping companies protect their brand from counterfeiters using software that empowers brands to manage their brands and intellectual property Co-moderators were our own CEO, Tina Brillinger, and Dawn Van Dam, an innovative business leader and facilitator.
The discussion brought industry stakeholders and subject matter experts together to increase awareness of food fraud and provide strategies to mitigate the risk to your brand while improving consumer trust.